The Studio

Inches & Millimeters is a Stockholm-based industrial product design studio founded in 2014 by Viktor Jondal. Ongoing collaboration over the years has lead Irene Jondal to officially join the studio in 2022.

As a multidisciplinary design duo, our mixed experiences in product design, fashion design, and product development serve as a platform for innovative ideas in consumer products, furniture, and retail packaging.

Drawing inspiration from art, architecture, and fashion fused with a thorough understanding of cultural and market forces has formed our unique approach to brand-driven product design. This duality of artistry and market understanding enables us to create products that resonate with consumers and meet the needs of the market.

Our work ranges from one-of-a-kind furniture and packaging for high-end lifestyle brands to innovative home products.

The Team

  • Viktor Jondal

    CO-FOUNDER

    Viktor Jondal is a Swedish industrial product designer with over 20 years of experience. While holding key leadership roles at renowned New York-based design agencies, he has brought products to market for a wide range of global companies.

  • Irene Jondal

    CO-FOUNDER

    Irene Jondal is a Stockholm-based native New Yorker and self-taught fashion designer. She brings 18 years of entrepreneurial experience and a different point of reference to the studio and industrial design – an industry she’s been close to for over a decade.