WE drive innovation from the smallest details of manufacturing to large-scale global markets. Our approach covers the entire product journey—from concept and prototyping to manufacturing optimization. We take a vision and turn it into a tangible reality that customers can hold in their hands.

Our process begins with engaging conversations with our clients, along with thorough market research, to understand both their specific needs and the broader market landscape. From this, we develop initial concepts that are then tested and refined through collaboration with clients and consumers to ensure we’re developing the optimal solution.

Prototyping is a key phase, as we believe in failing early to succeed faster. By developing a variety of prototypes and testing them with both clients and customers, we can quickly identify the most promising design.

Once the "Hero" product is identified, we work closely with manufacturers to refine the design and prepare it for scale. Whether we’re optimizing the product with an in-house team or sourcing new manufacturing methods, we ensure every detail aligns with the final vision.

Sustainability is at the heart of our process. We consider the geographic location of the final market in relation to raw materials and manufacturing. Additionally, we design products to be efficient in shipping, reducing their carbon footprint.

We utilize a broad portfolio of sustainable materials to replace traditional, less sustainable options. This allows us to optimize the product for its end use, ensuring it’s both durable and eco-friendly.