BANANA REPUBLIC

Banana Republic introduced a collection of five fragrances, three women’s and two men’s, called the Discover Collection. Viktor Jondal lead the industrial design for the Discover Collection while holding the position of Director of Product Design at Desgrippes-Gobbe.

The industrial design was based on the notion that there is a moment of discovery in every step of interacting with the product – from the solid wood exterior to the playful tilt of the bottle as it sits inside the box.

Year: 2008