ACNE STUDIOS - Concept

Acne is a Swedish luxury fashion brand with retail locations in over 20 countries. We proposed a sub-brand for entry into the beauty and fragrance categories.

The collection includes 3 unisex fragrances and 7 SKU’s of body and bath products. In addition to being a strong area of growth and profit, this category would act as a point of entry for the brand at an attainable price point and enable Acne to branch out into new channels of distribution, primarily department stores and duty-free shops.

Year: 2009